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The taste story for Kebabs lies in their origin. The rich culinary history of how Kebabs and Tandoor were introduced through a melting pot of other cultures like the Afghans, Turks and Mughals, and how regions of the country have over many generations made it their own.
The brief was to romance the product through its origin story while leveraging the origin or authenticity story behind each product. Through this film we let people know that they don’t need to travel to the origin cities to enjoy authentic kebabs. They are right here, with Licious.
Thus, building the Authenticity story.
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